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Privacy Policy

Privacy Policy

1. Our Commitment to Your Privacy

We value and respect your privacy. To deliver optimal service and enhance your customer experience, we collect certain personal information. This Privacy Policy explains how we collect, use, and protect your data, who we may share it with, and how you can manage your personal information.

By accessing our mobile/website e-commerce platform ("E-Commerce Service") or creating a user account ("User Account"), you agree to these terms. If you disagree, please discontinue use of our services and do not register for an account.

2. About Us

La Pedas ("DFI", "we", "us") operates the E-Commerce Service as the data controller. Our platform enables purchases from us and participating businesses ("Partners"). We handle your personal data in accordance with this policy.

3. Data Collection Methods

We collect your personal information when you:

  • Create or update your User Account

  • Browse or make purchases

  • Contact us via email or other channels

  • Participate in surveys or feedback forms

Data may be provided by you, collected automatically, or obtained from La Pedas Retail Stores or Partners.

4. Age Requirement

Our E-Commerce Service is intended for users 18+. Minors may only use our services with parental/guardian consent and supervision.

5. Information We Collect

a) User Account Information
When registering, we collect:

  • Phone number (required for verification)

  • Optional details (name, gender, birth month/year, education, marital status, email) to personalize your experience

  • Account activity and status

b) Purchase Information
When shopping, we collect:

  • Search queries (to improve recommendations)

  • Shopping preferences and wish lists

  • Order details (recipient information, payment method, transaction history)

  • Customer service interactions

c) Usage Data
Through cookies and similar technologies, we collect:

  • Browsing behavior and visit frequency

  • Device information and location data

  • System activity and crash reports

d) Additional Services
With your permission, we may access:

  • Location data for personalized recommendations

  • Camera for photo uploads/QR scanning

  • Microphone for voice assistance

  • Address book for contact integration

6. How We Use Your Information

We use your data to:

  • Create/maintain your account

  • Process transactions and provide customer support

  • Personalize your shopping experience

  • Improve our services and operations

  • Comply with legal requirements

  • Send marketing communications (with consent)

  • Prevent fraud and ensure security

7. Information Sharing

We may share data with:

  • Partners for order fulfillment and service improvement

  • La Pedas Group affiliates (for operational purposes)

  • Service providers (under strict confidentiality)

  • Legal/regulatory authorities when required

  • Successor entities in business transactions

8. Marketing Communications

With your consent, we may send promotional offers via:

  • In-app notifications

  • Email/SMS

  • Postal mail

  • Phone calls

You can opt-out anytime through your account settings or by contacting us.

9. Data Security

We implement robust technical and organizational measures to protect your information, including encryption and access controls.

10. Data Retention

We retain personal data only as long as necessary for the purposes outlined, or as required by law. Inactive accounts may be archived after 3 months.

11. Your Rights

You can:

  • Access and update your information

  • Correct inaccurate data

  • Opt-out of marketing communications

  • Request account deletion

  • Disable cookies (though this may affect functionality)

Contact our Data Protection Officer at cs@lapedas.com to exercise these rights.

12. Policy Updates

We may periodically update this policy. Continued use after changes constitutes acceptance. We'll notify you of significant updates via email or in-app notifications.

13. Contact Us

For questions about this policy, please email our Data Protection Officer at cs@lapedas.com.

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